@article {1376229,
	title = {Popularity Spikes Hurt Future Chances For Viral Propagation of Protomemes},
	journal = {Communications of the ACM},
	volume = {61},
	number = {1},
	year = {2018},
	pages = {70-77},
	abstract = {A meme is a concept introduced by Dawkins12\&nbsp;as an equivalent in cultural studies of a gene in biology. A meme is a cultural unit, perhaps a joke, musical tune, or behavior, that can replicate in people{\textquoteright}s minds, spreading from person to person. During the replication process, memes can mutate and compete with each other for attention, because people{\textquoteright}s consciousness has finite capacity. Meme viral spreading causes behavioral change, for the better, as when, say, the "ALS Bucket Challenge" meme caused a cascade of humanitarian donations,a\&nbsp;and for the worse, as when researchers proved obesity7\&nbsp;and smoking8\&nbsp;are socially transmittable diseases. A better theory of meme spreading could help prevent an outbreak of bad behaviors and favor positive ones.},
	url = {https://cacm.acm.org/magazines/2018/1/223889-popularity-spikes-hurt-future-chances-for-viral-propagation-of-protomemes/fulltext},
	author = {Michele Coscia}
}
