Una Estrategia de Crecimiento Económico para Hermosillo

Hermosillo se está quedando atrás en materia de crecimiento económico y diversificación productiva. Históricamente la ciudad se ha beneficiado de una fuerte presencia manufacturera, liderada por Ford, y un capital humano de alta calidad; sin embargo, se quedó rezagada con respecto a ciudades comparativas en términos de creación de empleo y diversificación económica entre 2010-2020. Este bajo desempeño se deriva principalmente de un menor crecimiento y diversificación de la industria manufacturera en comparación con ciudades mexicanas más dinámicas. Es importante destacar que Hermosillo mantiene importantes ventajas competitivas, sobre todo en infraestructura logística, costos de y acceso a electricidad, y calidad del capital humano. Pero también enfrenta retos en materia de sustentabilidad del agua, de asequibilidad y de oferta de vivienda, así como de movilidad urbana. Hermosillo debe encontrar una combinación de políticas públicas que le permitan capitalizar en sus ventajas, así como solucionar las potenciales restricciones al crecimiento que va a enfrentar. 

Hermosillo tiene claras oportunidades para acelerar su crecimiento económico. Hay tres cambios importantes en el contexto global que Hermosillo puede aprovechar: la transición energética, la relocalización de las cadenas de suministro y el boom del comercio internacional de servicios digitales. Estas tres tendencias se alinean particularmente con algunas de las ventajas competitivas existentes de Hermosillo. La ubicación estratégica de la ciudad cerca del mercado estadounidense, la mano de obra calificada, sus instituciones educativas y los abundantes recursos solares la ponen en buena posición para capitalizar estos cambios a través de acciones de política pública.

Las oportunidades económicas de Hermosillo podrían desbloquearse si la ciudad resuelve estratégicamente sus principales limitaciones. La gestión sostenible del agua y la mejora de su planificación urbana, particularmente en vivienda y transporte público, son las restricciones más urgentes que, una vez atendidas, permitirían a la ciudad crecer a un ritmo más cercano a su potencial. El incremento de la oferta vivienda y el desarrollo de un sistema de transporte público eficiente reduciría los costos de vida y los costos laborales para las empresas, haciendo a Hermosillo más atractiva para trabajadores e inversionistas. A su vez, es necesario establecer un modelo sostenible de gestión del agua que permita garantizar el crecimiento futuro de la ciudad. La resolución de estas limitaciones es esencial para posicionar a Hermosillo como un centro importante para las cadenas de suministro de manufactura avanzada, de la industria verde y de servicios digitales en el norte de México. La ciudad tiene muchos elementos a su favor para prosperar, pero requiere abordar estas limitaciones de manera coordinada para desbloquear su próxima fase de crecimiento económico.

Growth Through Diversification in Hermosillo

In this report, we study Hermosillo’s economic performance and assess critical issues affecting the city’s ability to achieve stronger economic growth. Although Hermosillo is far from experiencing economic stagnation, it fell behind other cities that managed to become successful economic hubs between 2010 and 2020. The main reason behind this trailing growth is Hermosillo’s relatively low diversification and investment dynamics, especially in the manufacturing sector. We apply growth diagnostic testing on various potential constraints to economic growth: logistics, electricity, water, human capital, housing, and transportation. Although none of them have directly constrained economic growth in the past, some are explicit threats to increasing growth in the future, thus catching up with high-performing peers. Electricity, human capital, and logistics are comparative advantages, while water, housing, and transportation are threats. 

In 2025, Mexico is expected to start a new period in its economic history marked by the promise of nearshoring and a new presidential administration. In the past, Mexico has gone through milestones that heavily impacted its economic development path, like the establishment of NAFTA and the China Shock (Hanson, 2010). The rise of Northern Mexico and other regions like El Bajío as global manufacturing hubs has resulted from greater integration with the North American market. This has brought foreign direct investments (FDI) targeted at establishing manufacturing sites primarily to cater to US demand and exports to the rest of the world. Mexico holds high expectations that nearshoring will bring opportunities of the same or greater magnitude. In that context, Hermosillo stands out as a city with the potential to exploit those opportunities and enhance its economic transformation. It is crucial to analyze its binding constraints for economic growth, comparative advantages, and potential concerns to understand how well-positioned Hermosillo is to take advantage of this momentum. 

Following the introduction and a methodological overview, the report is divided into four main sections. Section 3 provides a growth perspective on Hermosillo; Section 4 presents an analysis of growth constraints; Section 5 explains the local diversification challenge in detail; and Section 6 describes strategic policy areas to accelerate growth that result from this growth diagnostic analysis. 

Green Growth Opportunities for Hermosillo: Supplying the Global Energy Transition

As the world decarbonizes, demand for products which enable the green transition will increase rapidly. Solar panels and wind turbines will be needed to generate renewable energy, and critical minerals like copper and lithium will be required for wiring and batteries. Many other products and services within supply chains for such “green products” have a similar dynamic but are less widely known. While reducing carbon emissions often comes in conflict with economic development goals, producing the products that enable the world to decarbonize presents a significant opportunity for places to diversify their economies and generate income for their citizens.

This section analyzes Hermosillo’s opportunities to produce green products. We analyze the industries which produce these green products and Hermosillo’s capabilities in those industries in the most granular detail that data currently allows. We find not only that Hermosillo can produce products needed for the green transition and thus capture new sources of income for its people and businesses, but also that many of these products are good stepping stones for future economic activities. In the process of learning how to produce these products, Hermosillo can better enable further diversification opportunities. We classify these opportunities accordingly, along both the intensive margin –– industries in which Hermosillo already has a revealed comparative advantage –– and the extensive margin, in which it does not.

The most immediate green opportunity for Hermosillo lies in the mining of metals. Critical minerals required for the green transition, such as lithium and copper, are present in Sonora, but recent federal policy changes threaten expansion and productivity. The Government of Sonora needs to leverage its experience dealing with mining interests, environmental issues, and the demands of local communities to help co-produce mining policies which are both sustainable and productive. These can have positive spillovers in Hermosillo in the form of mining services growth and the location of mining company headquarters in the city, as in the past.

Overall, Hermosillo has opportunities to leverage the green transition to help diversify its economy, but is not as well positioned as peers. Hermosillo will need to coordinate investment efforts in order to compete with peer cities, who are better positioned to take advantage of these opportunities today. Industries such as manufacturing of electronic components and semiconductors and manufacturing of plastics products are among the more feasible and attractive industries for Hermosillo to target for promotion. Coordinating the manufacturing of green inputs with efforts to take advantage of solar energy resources is a strong strategy for the city. Large solar parks will need to be constructed to harness the cities’ solar energy resources. By using the planned build-out of these industries as a source of final demand, Hermosillo may be able to out-compete peer cities in attracting a solar panel OEM, which would help diversify the city into electronic components and semiconductors, as well as into the manufacturing of electric generation equipment.