AI and Trade: Why Europe Cannot Afford to Lag on Adoption

Overview

Artificial intelligence (AI), and generative AI in particular, is poised to transform productivity across a broad range of activities, with the strongest effects concentrated in knowledge-intensive services such as finance, professional services, and ICT. Its economic impact will nevertheless depend on how quickly countries adopt and integrate it into their economies. Evidence points to substantial cross-country differences in adoption, particularly within Europe. Yet AI is not only a domestic transformation; it is also a productivity shock transmitted through international trade. Productivity gains abroad lower import prices and reshape competitiveness across countries and sectors. Our analysis shows that these forces interact: countries can benefit from foreign AI progress through cheaper imports, but without sufficient domestic adoption, they risk losing competitiveness in AI-exposed sectors. The global diffusion of AI therefore makes domestic adoption capacity and openness to trade complementary determinants of future growth.